Like many others, Julien “Juju” Beaumer started racing at a young age – although not on the local motocross tracks. A native of Lake Havasu, Arizona, Julien got his first competitive experience on jet skis, winning a world championship at just 8 years old. He also quickly became faster at motocross, so his family had to choose – motocross or jet skis. Julien chose motocross, and his rapid rise through the amateur ranks, as well as two wins at the SX Futures in 2023, attracted interest from KTM Factory Racing. In 2024, Juju made his full debut in the SuperMotocross series and was named “Rookie of the Year” in both series.

We’re thrilled to be a part of his journey as Julien helps catapult ONE into the AMA Supercross spotlight.

This 17-year-old racer took an unusual path to motocross fame. Growing up in Bali, Indonesia, Kelana split his time between surfing, skating and motocross before fully committing to motocross. At the age of 10 he moved to the USA, where his relentless ambition led him to a Red Bull sponsorship and appearances at events such as Red Bull Imagination. He also achieved top 10 finishes at Loretta Lynn’s and Supercross Futures. With his natural talent and effortless style, Kelana stands out as a rising star. ONE is proud to support his passion for racing, freeriding and creating unique content.

A native of Nuevo, California, Linkon was lucky enough to grow up just a few wheelies away from some of Southern California's most legendary freeride spots. So it's no wonder that the boy has developed a remarkable feel for the bike. Whenever it rains, you can be sure that Linkon will grab a shovel, round up his friends, and bring a camera or two to capture their adventures in the natural terrain spots along the West Coast. We're excited to see how Linkon takes his riding to the next level - as he's set on getting involved in some of the sport's most iconic events, contests and jam sessions.

Jorge is an exceptional talent – ​​both on and off the bike. As a factory driver for Stark Future and with a partnership with Monster Energy, he combines racing excellence with a strong brand presence. But the Spaniard is much more than just a racer - he is a modern creator who moves effortlessly in the worlds of sport, fashion and culture. With his expressive style and clear visual identity, Jorge has built a distinctive online presence through photography, film and fashion and tells his story far beyond the race track. ONE is proud to accompany Jorge on his journey – as he continues to push the boundaries of racing and creativity and inspire fans with his passion and originality.

Originally from Alabama, Landon now lives and trains in Georgia, more specifically at the renowned MTF facility. For 2024, his goal is to consistently be at the top of all major amateur nationals in the highly competitive 250B and Schoolboy 2 classes. As a rider for the EBR Yamaha Team, Landon has no shortage of support or resources to achieve his goals on the track. Both on and off the track, at ONE we ensure that Landon's style and comfort are as impressive as his speed.

A rising force in the freeride moto scene, Wyatt Fontenot, also known as WYO, has experienced a huge upswing in popularity and success since moving west from his home state of Louisiana in 2022. Since then, Wyatt has competed in high-profile events such as the Big Hill Jam, toured with the Feld Monster Jam FMX Tour, and also appeared in the Best Whip category at the 2023 and 2024 X Games. Whether it's big whips in the hills, flips, minibikes or fast riding on the motocross tracks - it's all part of WYO's repertoire. And we are so excited that he is part of ONE.

Lorenzo is an Italian-born motocross and supercross rider who is making waves on the international stage. With four Italian Supercross titles and a national motocross championship, he first made a name for himself in Europe before tackling the US scene. He competed in nine AMA Supercross main events and achieved a best finish of 14th in Indianapolis. He also finished a strong sixth overall in the WSX SX2 class in 2022. In 2023, he demonstrated his versatility when he took third place at the Red Bull Straight Rhythm Europe on a 500cc two-stroke. Known for his smooth, technical riding style and quiet determination, Lorenzo is a rider who speaks for himself, especially on the bike. ONE is proud to support his mission as he continues to chase podiums worldwide.

“Ale,” as he is known to friends and family, is from Mexico and made his way across the border to the USA to test his skills against the fastest young drivers in the country. Competing in the highly competitive 125cc and 250cc Schoolboy classes, this young speedster has high expectations of himself and wants to be at the forefront of the Amateur Nationals on his EBR-tuned Yamaha racing machines. No question about it – of course we also make sure that he looks damn good while doing it!

With a name like Luca, how could you not go crazy on a dirt bike? One look at this boy driving his SX85 immediately shows: The boy just has it. In 2024, Luca won the German 85cc championship at the age of just 11. Luca looks incredibly smooth on the bike, and maybe we're a little biased, but our X-197 setup just looks really hot. We can't wait to see what he'll accomplish this year!